Unlike Disney’s other ventures in furniture (such as its youth license with Delta), the Drexel Heritage partnership is the first non-character, adult collection the corporation has tried.Ĭreating the collection took several months as both Drexel and Disney were determined to be original and yet stay true to the life and vision of Walt Disney, said Kim Green, Drexel’s director of training. Pam Lifford, senior vice president of global home and infant for Disney Consumer Products, said furniture buyers in April “not only responded to Walt Disney Signature’s quality and design, but understood how the brand represented Walt’s authenticity and personal style.” “It makes for a very glamorous, streamlined, clean feeling - and a very sophisticated, yet livable look.” “Everything is very detailed, in the sense that it all has Art Moderne or Art Deco styling,” said Rich. With those goods nearly ready for the retail launch, Drexel is bringing out more than 50 new items in case goods and upholstery here. “We’ve had a tremendous response to our Walt Disney Signature office selections.”Īpril’s teaser offered 12 pieces based on furniture in Walt Disney’s studio in Burbank, Calif., in modern styling that definitely is for adults, not children. “We definitely believe this will be one of our most successful collections to date,” said President Lenwood Rich.
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